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Radicchio breeder Andrea Ghedina, center, talks about the crop with Northwest growers.
Pacific Northwest farmers toured Italian radicchio farms in January 2020.
A radicchio field in January.
Farmers Siri Erickson-Brown and Jason Salvo devote an acre to radicchio.
Duvall, Wash., radicchio farmer Jason Salvo in a greenhouse during a tour of the industry in Italy.
Pacific Northwest radicchio farmers saw all aspects of growing, packing and marketing the crop during a January 2020 tour.
Duvall, Wash., farmers Siri Erickson-Brown and Jason Salvo have been growing radicchio for 15 years.
Radicchio is the focus of a new effort to spark interest in the vegetable from farmers, chefs and consumers.
Farmers Jason Salvo and Siri Erickson-Brown of Duvall, Washington, are helping lead the formation of the Pacific Northwest Radicchio Growers A…