By Áine Quinn

Bloomberg

Cows and bulls searching for love now have a mobile app to help their breeders.

A U.K. farming startup introduced a Tinder-style app, called Tudder, that lets farmers find breeding matches by viewing pictures of cattle with details of their age, location and owner. Users hear a mooing sound as they swipe — right to show they’re interested or left to reject. Hectare, which designed the app, says it “seeks to unite sheepish farm animals with their soul mates.” Selling animals using social media can speed up a process that often involves transporting animals long distances for breeding.

Farmers that swipe right on an image of a particular cow — or group of cows — are directed to Hectare’s livestock-buying website, with a chance to contact the owner or make an offer.

They can restrict their search by whether the animal is organic, pedigree or on a farm where tuberculosis has been detected.

Marcus Lampard, a farmer in Carmarthenshire in southwest Wales, has one pedigree beef shorthorn breeding bull listed on the app and says it’s a lot easier to sell livestock online.

“Going to market is a nuisance,” he said by telephone. “If I go to an open market with a bull, and then maybe bring it back, it shuts everything down on the farm for at least two weeks.’’

Hectare raised over $3.9 million from investors.

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