By Tara Paniogue

Los Angeles Times

Wrangler, the American denim company long known for its durable jeans and workwear clothing, is spicing things up with a new Bohemian Rhapsody collection in collaboration with music lifestyle brand Lyric Culture that is available exclusively on Wrangler’s website, and includes an assortment of limited-edition T-shirts, sweatshirts, denim shirts, jeans and outerwear.

The Bohemian Rhapsody collection is inspired by the late British singer-songwriter and record producer Freddie Mercury, the lead vocalist of the rock band Queen.

The collection comes on the heels of the release of 20th Century Fox’s Freddie Mercury biopic that opened in first place with $50 million — well above predictions of $35 million, according to measurement firm ComScore.

The apparel in the collection maintains Wrangler’s affinity to sturdy denim, adorned with Queen lyrics, including such well-known lines as “Don’t Stop Me Now I’m Having Such a Good Time,” “We are the Champions,” “Galileo Galileo Figaro Magnifico” and “Killer Queen.”

Prices range from $39 to $159, and sizing comes in men’s, women’s and unisex options.

“For more than 70 years, Wrangler has been celebrating great music,” said Jenni Broyles, vice president and general manager of Wrangler Modern Lifestyle. “And this collection showcases how deeply rooted the brand is within the culture of rock stars and music legends like Freddie Mercury.”

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