New Belgium Brewing logo

New Belgium Brewing logo from 2013.

There’s nothing quite like a cold beer to finish a long workweek. Unless, of course, that beer reminds you of the threats of climate change, whether suffocating heat waves, explosive wildfires, mega-droughts, devastating floods or their risks to human health and the environment.

That’s actually the goal of Torched Earth Ale, a new beer from New Belgium Brewing Co., based in Fort Collins, Colorado. With each sip, you’ll get a not-so-subtle reminder that your favorite brew may no longer taste the same if we don’t take immediate action to slow climate change and adapt to its effects.

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(1) comment


Is it possible you can add up the energy used in this silly virtue signaling project? How much carbon did they use to prove we need to stop adding carbon?

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