The ban on taverns and other establishments advertising lower-priced, “happy hour” drinks was lifted Thursday by the Oregon Liquor Control Commission.

“The previous ‘happy hour’ restrictions were difficult to enforce, as third parties are free to publish this information,” the OLCC announced in a news release.

Restrictions on advertising that promote excessive or rapid alcohol consumption remain in force.

Also gone is a rule that mandates businesses selling malt beverages, such as beer, on draft must affix a label to each tap handle. Brewpubs, tap houses and other establishments use many methods to list the beverages on tap, including chalk boards and LED monitors, according to the news release. Plus, modern draft systems are built tighter, with less space in which to affix tap handles, according to the OLCC.

­ — Bulletin staff report