Bulletin staff

Riff Cold Brewed Coffee of Bend has hired Portland Trail Blazers executive Colin McCall as its vice president of business development.

The new position at Riff will work on business initiatives and partnerships while building public awareness of the company’s coffee and other products.

McCall worked for the NBA’s Portland team for 12 years. He most recently was director of corporate partnership sales, where he built relationships with Nike, Fred Meyer, Toyota and Jamba Juice.