By Joseph Ditzler

The Bulletin

What: Cannabis Esthetics

What it does: Skin and beauty care

Pictured: Valerie Goodew

Where: Bend

Employees: 1

Phone: 541-419-1694


Valerie Goodew is putting her belief in the medicinal properties of cannabis to a professional test.

Last year, Goodew, 21, founded Cannabis Esthetics, a “hemp beauty” business that provides facials, skin care and body treatments using hemp oil and cannabidiol, a nonpsychoactive ingredient found in hemp and marijuana plants. She’s already planning to open a second location in Portland.

“I’ve created a way to obtain the benefits from cannabis without actually having to sell it or really ingest it,” Goodew said Feb. 6. “You’re still getting all the benefits from the product without having all the regulations and the stress from that.”

To be clear, no marijuana is involved in her business, Goodew said. She is “4-20 friendly,” however, meaning that if you show up for a session under the influence, that’s not an issue.

“As long as you’re not driving, as long as you’re completely safe with it and not (consuming) here on the property, it’s completely your business,” she said.

Hemp contains small amounts of THC, the psychoactive ingredient in marijuana, but not enough to create a high. Like marijuana, hemp also contains cannabidiol, touted by its advocates for its effect on a range of medical problems, from epilepsy to anxiety. The U.S. Drug Enforcement Administration classifies all cannabis extracts as illegal drugs with no medicinal value.

Cannabidiol is widely available in the U.S., although attorney Michael Hughes, of Bend, who specializes in law relating to hemp and cannabis, said it falls into a legal gray area at the federal level. In Oregon, however, processing hemp for cannabidiol and oil is regulated like marijuana, although cannabidiol’s legal status is still vague, Hughes said. That uncertainty around hemp could change as commercial producers begin to challenge its status at the state and federal levels, he said.

Goodew obtains her hemp oil and cannabidiol crystals from a producer in Beaverton, she said, and uses them in a range of treatments, from face and body waxing to crystalline exfoliation and facials. Hemp oil, which is refined to remove cannabidiol, she said, boosts skin elasticity and reduces fine lines and wrinkles that come with aging.

“It also helps reduce redness and pimples and reduce future breakouts, which is amazing because most oils, when you put them on the skin, can cause acne,” she said.

The cannabidiol crystals are used as a body or facial scrub, or exfoliant, to remove dead skin and renew new skin underneath, Goodew said. Cannabidiol also helps with chronic pain, such as joint pain, and inflammation, she said.

Homebase for Cannabis Esthetics is a second-floor room Goodew sublets from Head to Heel Therapy, a massage studio at 376 SW Bluff Drive, in Bend. She provides office treatments on Mondays and Wednesdays. She travels to clients on Tuesdays, Thursdays and Fridays. About half of her 10-15 appointments each week are house calls.

“It’s been really popular,” she said. “It’s a good option, especially in the snow; it’s really great to cater to my older clients.”

Most of her clients are cannabis consumers, she said, but some are not, including members of her mother’s church, Zion Lutheran in Redmond. Tama Goodew said her friends are drawn to her daughter Valerie’s skill. Masseuse is not technically her occupation, but applying skin treatments is a similar skill set.

“She’s got a wonderful touch. I’m a biased person, but my friends that have gone are really impressed with her touch and feel comfortable in her hands,” Tama Goodew said. “Whether or not you partake of cannabis in your life, everybody needs a good massage.”

— Reporter: 541-617-7815,

Q: What sort of feedback are you getting from clients who are not regular cannabis consumers?

A: Valerie Goodew: It’s a difference between using it and it being your lifestyle versus being accepting of the change that’s happened in our ecosystem here locally. Hemp is this alternative. Those people have an idea of the difference. People that use cannabis lump it all together.

Q: What is your background in cannabis prior to this business?

A: I owned a business that did events, so I was working also as a vendor to dispensaries. I was selling dispensaries products, vape pens, hardware like glass and cannabis products, everything from topicals, edibles, concentrates, flower, everything. I did it everywhere from Portland to Bend, and I met a lot of people and it made me fall in love with cannabis even more, but it also inspired me to create my own industry.