Continuing its record of growing and attracting investors, Bend software company G5 announced today that it has received a $76 million private investment, the largest in company history.

The investment was led by the Pennsylvania-based private equity firm Peak Equity Partners, which specializes in software investments. Dan Hobin, president and CEO of G5, said the equity firm’s track record of success made it a natural fit as a partner for G5.

“They’ve got a lot of experience in taking a good company and making it better,” Hobin said.

Roger Lee, executive director of Economic Development for Central Oregon, said the deal represented one of the largest infusions of capital in the region that he could remember during his 16 years with EDCO.

“If you want to stack that up against other investments, I’m not sure much else comes close,” Lee said.

For Hobin and G5, the investment represents an opportunity to continue the rapid growth of the company. Hobin moved to Bend from the San Francisco Bay Area 13 years ago and began G5 in 2005 with co-founder Greg Meier. At the time, the duo were the only two employees at the company, which focuses on digital marketing software for owners and operators of various real estate properties, including multifamily housing, self-storage, senior living and student housing.

Today, the company numbers 175 employees, all of whom work in Bend other than a handful of sales employees and a few remote software developers. It ranks among EDCO’s top 30 employers in Bend.

“We can build a good company in Bend without sacrificing quality of life,” Hobin said.

He added that the investment would primarily be used to improve the G5 Marketing Cloud, the cloud computing tool the company uses for its real estate marketing. He said the functionality would be improved, particularly in regards to social media, and added that the company would be adding new software developers, though he declined to give specifics.

Beyond that, he said, the company would not be seeing much in the way of immediate change. The existing executive team will be staying in place, and the company will be staying in Bend, with no plans to expand into other markets right away.

However, he said, the company would keep adding employees going forward. In 2014, G5 ranked among the 500 fastest-growing North American technology companies for the fifth consecutive year, according to the professional services firm Deloitte.

“Our plan is to continue to grow,” Hobin said.

While Peak Equity Partners led the largest capital investment in G5’s 10-year history, the equity firm is not the first to make a significant investment in the Bend company.

In 2010, the company received a $15 million investment from the Boston-based equity firm Volition Capital.

— Reporter: 541-617-7818, shamway@bendbulletin.com

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