Hate that old blouse? Fear not: A slew of new startups are running virtual marketplaces where folks can sell or buy secondhand treasures.
Companies like Poshmark, Twice and Threadflip are offering new twists on the yard sale and what they say is a more intimate experience than online mega-malls like eBay.
“It feels like it’s become a new cultural shift, in terms of what women can do with their wardrobes,” said Rosalie Yu, a Poshmark user who lives in Dublin, Calif. “It’s changed how I shop.”
The trend is closely tied to the rise of other “collaborative consumption” startups like RelayRides, Airbnb and TaskRabbit, which let people easily rent their cars or spare rooms and find help with odd jobs.
“I like the idea of doing something environmentally sustainable that helps people save money,” said Noah Ready-Campbell, chief executive of Twice. So when he and a co-worker at Google decided to do their own startup, they saw a way to apply the collaborative concept to their own memories of childhood.
“We grew up wearing a lot of secondhand clothes,” explained Ready-Campbell, 24.
His service, launched in March, sends users prepaid shipping labels with which to send in their used designer clothes. (Sorry, gents — the site, like most others in the space, currently only handles women’s items, though that could change in the future.)
After vetting the items to make sure of their condition, Twice staffers make an offer and send cash on the spot. They then photograph the items and curate them into an online catalog.
Ready-Campbell said Twice typically sells clothing for 25 to 35 percent more than it pays for them, a margin he calls similar to high-end thrift shops like Crossroads Trading and Buffalo Exchange. But with extras like two-day shipping and 24/7 customer support, “we basically can create a like-new shopping experience for the buyer,” he said.
The business model isn’t without risk. Twice, and a similar online marketplace called thredUP that specializes in reselling children’s clothes, have to invest in warehousing operations, which can boost costs.
If that approach can be likened to that of Amazon.com, Poshmark’s is more like eBay’s — a centralized exchange that matches buyers to sellers and takes a cut of the action without ever actually handling the merchandise.
“With our iPhone app, users can take a photo of an item in their closet, like a handbag or dress, and convert that into a listing in less than a minute,” said CEO Manish Chandra. If a prospective buyer stumbles across that item in one of Poshmark’s forums, the app’s mobile messaging feature allows for quick communication between her and the seller. And once the sale is closed on the platform, Poshmark emails the seller a shipping label, then keeps 20 percent of the price.
Chandra and others say this new generation of e-tailing is being driven by the ubiquity of mobile phones, the increasing sophistication of phone cameras and the rise of social networks like Facebook and Pinterest, which let users discover new items by trolling their extended connections.
“We’ve already got women who are going into their closets and putting together little boutiques, because they know other women love their tastes,” said Chandra, who previously sold social shopping site Kaboodle to Hearst Corp. for a reported $30 million.
Yu said she’s sold more than 60 fashion items just in the past month using Poshmark; traffic picks up on Friday nights, when women are getting ready to hit the town. She also uses the platform to bargain-hunt for herself, sometimes while waiting in line. “I’m getting 50 percent off luxury goods that are in great condition,” she said.
If you’re not sure whether to ship your stuff to the pros or try to sell it yourself, you can always try Threadflip, which offers both methods.
Like Poshmark, the service was launched earlier this year to let users photograph their own clothing, upload the shots to a central catalog and find buyers. But while most of Threadflip’s traffic moves that way, CEO Manik Singh also offers what he calls a “white-glove” service, similar to Twice, that will list items users mail in.
“If you’re a tech-savvy woman, you can pull out your iPhone and start selling,” he said. “But what about people who just don’t have the time to do that? A lot of our clients are moms with two kids and a job.”
Singh says he offers sellers a better deal than brick-and-mortar consignment shops.
“At a consignment store, for a $100 shirt, you’ll typically never get more than $20 or $30,” he said. “We give sellers 40 to 50 percent of the item’s value. Plus, you don’t have to go to the store.” And sellers don’t have to wait for their items to be resold before getting paid.
Threadflip user Yasmeen Kamrani is hooked. The Orinda, Calif., fashion blogger runs a virtual clothing boutique on e-commerce site Etsy, and Threadflip invited her a few months back to give its platform a try. She said her sales on the fledgling service already outstrip those on the larger, more established site.
“On Etsy, it’s a lot harder to set yourself apart — they sell T-shirts, stencils, all kinds of things,” she said. “Threadflip targets our niche audience. It just keeps growing and growing.”
Tell me where you got those shoes
Here are some startups that offer new online twists on thrift stores and yard sales:
Copious: A “social marketplace” for buying and selling through your extended social networking contacts. www.copious.com
Threadflip: Offers both do-it-yourself and concierge-type services to let users re-sell fashion items. www.threadflip.com
ThredUP: Online marketplace for second-hand children’s clothing. www.thredup.com
Twice: Buys and photographs customer clothing, then resells on its website. www.liketwice.com
Poshmark: Users upload photos of their items, then troll virtual “Posh Party” boutiques for upscale bargains. www.poshmark.com
Colette Underwood steam cleans a Maggy London dress last week at the Twice warehouse in San Francisco. Customers sell Twice their clothes for cash, then buyers purchase the items online at 70-90 percent of retail value.
Co-founders of Twice, Calvin Young, left, and Noah Ready-Campbell, stand in their warehouse in San Francisco. Twice is a start-up company that works like a brick and mortar clothing resale store, but is totally online.
FRESNO, Calif. — Federal law now allows visitors to carry guns in national parks, but you can’t just slip a loaded pistol into your backpack and take a hike. Pay attention, because this is a little complicated. You will need a concealed weapons permit to carry the loaded gun in the backpack. But you don’t need any kind of permit if you just want to…
The holiest plant of the Christmas season may be a raggedy shrub with peeling bark that seems to grow best in a dusty backyard in Tempe, Ariz. This is Boswellia sacra, better known as the frankincense tree. The shrub’s gum resin is one of the three biblical gifts that the wise men bestowed on the infant Jesus. Until recently, Americans who wished to cultivate their…
A barred owl that drew crowds of onlookers while swooping around at Farewell Bend Park earlier this year may well be dead. The owl was seen from mid-January into last month, regularly hunting for mice and voles along the Deschutes River just upstream of the Old Mill District. It then disappeared about a month ago. Two photographers found a dead owl March 3 about 10…
Move over, large lap pools. Smaller swimming holes are making a big splash. Sure, the economy is playing a role in making this luxury littler: Smaller pool equals smaller budget. But it's more than that, says Brett Berry, owner of Landscape Renderings, a Missouri business that designs and builds outdoor living environments. “You can create a fantastic sense of intimacy and atmosphere with a small…
ASHLAND — A 23-year-old man killed while walking on a popular bike path worked at a local grocery story, lived for music, enjoyed reading science fiction, and was generous and thoughtful, friends and family members said. David Grubbs was found dead Saturday on the Central Ashland Bike Path at a spot where it passes a park and an elementary school. He suffered cuts to his…