With beach season now in full swing in most places, the Los Angeles Times caught up with an industry insider to talk about trends in swimwear this summer.
Runway to beach
“We’re seeing a lot more ready-to-wear designers entering swimwear,” says Sabra Krock, creative director of retail chain Everything but Water. “For a long time, the category was treated very functionally. It was all about fit and body type. But … swimwear has become its own fashion occasion.” Print-heavy brands Mary Katrantzou and Preen are two of the new fashion names to enter swim this season. Krock says Clover Canyon, designed by L.A.’s Rozae Nichols, also emphasizes prints.
One-pieces in the spotlight
“They’re sophisticated and can be just as sexy as a bikini, especially with cutout and open weave details,” says Krock. “So people who aren’t typically interested in one-pieces are interested because they’re not quite as demure as they used to be.”
Part of what’s driving the trend of swimwear as a fashion category is that women have started to incorporate it into their everyday wardrobes, wearing one-piece suits as body suits with skirts and jeans, and bikini or cropped swim tops as bras with backless dresses and shirts. Krock points to two brands that are hot for this season, Marysia, whose scalloped-edge one-piece suits look chic with white jeans, and Kiini, whose hand-crocheted bikini tops are a statement in themselves.
“It’s been a fun trend, with fabrics like neoprene, zippers and mesh insets,” Krock says. Designer Lisa Marie Fernandez and her color-blocked, scuba-inspired suits with mesh insets epitomize the look.
Another trend that resonates in both ready-to-wear and swim? Fringe, which is only going to get more popular with the fall season.