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You may have seen Travel Oregon’s new promotional campaign in television commercials, print advertisements or on its website. It’s called “The Seven Wonders of Oregon.”
The Portland agency Wieden+Kennedy designed the campaign, but I think their efforts fell short of their mark: Certainly, there are more than seven wonders in our state.
Here’s how Travel Oregon announces the campaign:
“There are 7 Wonders of the World, and not a single one of them is here in Oregon. All we can figure is whoever came up with the list must have never set foot here. They must have never seen Mt. Hood or the grandeur of the Columbia River Gorge. They certainly didn’t explore the Oregon Coast. The exposed earth of the Painted Hills, Smith Rock’s towers of volcanic ash and the alpine peaks of the Wallowas were overlooked as well. Even Crater Lake, the deepest lake in America, was left off their list.
So we see your Wonders, world. And raise you 7 of our own. And we invite you to not just see them, but experience them. Because our Wonders aren’t just for taking pictures of — to truly say you’ve seen our Wonders, you have to get out of the car, hike down from the scenic vista and feel them beneath your feet.”
I agree with the sentiment. So to the original list, I have added two that I consider essential — Oregon Caves and Hells Canyon. Neither one of them can be seen from the safety of your car.