Yahoo aims for mobile-friendly email

Douglas MacMillan / Bloomberg News /

Published Dec 12, 2012 at 04:00AM

Yahoo! Inc. upgraded its email service to appeal to mobile users, the company’s first major product announcement since Chief Executive Officer Marissa Mayer took the helm, pledging to improve tools and services to lure back customers.

The revamped email service is designed to be faster and easier to navigate on the Internet, smartphones and tablets, the Sunnyvale, Calif.-based company said Tuesday in post on its website.

Mayer, a former Google executive, is seeking to reverse three straight annual sales declines by updating existing, widely used products — including mail, the Yahoo Messenger chat service, and Yahoo’s home page. The efforts are poised to stoke competition with her former employer, which has added millions of users to Gmail as Yahoo Mail has stagnated.

“Because mobile is everything these days, Yahoo! Mail now has a consistent look and feel across devices,” the company said Tuesday.

Versions of the new email will be available for smartphones and tablets running software such as Microsoft’s Windows 8, as well as Apple”s iPhone and iPad and machines powered by Google’s Android operating system.