WASHINGTON — Stepping up efforts to enroll young Americans in health insurance this fall, the Obama administration is enlisting the help of actors and entertainment industry officials to educate 20-something consumers about the need to get covered.
Senior administration officials met Monday morning with a group of entertainers to talk about media campaigns to reach young Americans about the Affordable Care Act, according to a White House official.
Among those at the meeting were actors Jennifer Hudson, Kal Penn and Amy Poehler; Mike Farah of the website Funny or Die; Daniel Kellison of YouTube Comedy; Royal Pains sitcom creator Andrew Lenchewski; songwriter Bruce Roberts; and Troy Carter of the entertainment agency Atom Factory.
Also in attendance were representatives for Oprah Winfrey, Alicia Keys, Bon Jovi, the Latin Recording Academy and the National Academy of Recording Arts and Sciences, which produces the Grammys.
The Obama administration is working with scores of community groups, health care companies, foundations and others to publicize the president’s 2010 health law, which will make guaranteed health coverage available to all Americans for the first time next year.