LOS ANGELES — Standing next to a large flat-screen TV showing an image of a toucan, Claudia Trujillo was doing her best sales pitch, rattling off all the reasons to consider Costa Rica a prime film location.
Costa Rica doesn’t have a film incentive, she explained, but it does have something else of value.
“We have one of the most beautiful countries,” said Trujillo, an executive with Costa Rica’s investment promotion agency. “In one place, you can shoot waterfalls, rainforests, beaches. We have 5 percent of the world’s biodiversity.”
Costa Rica, which has hosted such movies as “Jurassic Park,” “Congo” and the recently released “After Earth,” was the latest of dozens of countries to participate in the annual Locations Show, held at the Los Angeles Convention Center last week.
Since its debut nearly three decades ago, the expo has grown into the largest of its kind, an L.A.-based event that is also a stark reminder of the rising competition the region faces to keep its home-grown industry from leaving the state.
This year’s three-day event drew more than 100 film commissions, from Shreveport, La., to Seoul. Although traffic was down from last year, organizers said the show drew an estimated 2,060 location scouts, producers, studio executives and others searching for the best locations and tax breaks for their projects.
“You have to know what they are, who offers the best ones and which ones will last,” said Richard Middleton, an executive producer of the Oscar-winning “The Artist” and “Hitchcock,” both of which filmed in L.A.