Bourbon brand will cut alcohol content


Published Feb 12, 2013 at 04:00AM / Updated Nov 19, 2013 at 12:31AM

In response to rapidly increasing demand for bourbon, Maker’s Mark announced it is reducing the amount of alcohol in the spirit to keep pace with consumer demand.

In an email to its best customers, representatives of the brand said the entire bourbon category is “exploding” and demand for Maker’s Mark is growing even faster.

After looking at “all possible solutions,” the total alcohol by volume of Maker’s Mark is being reduced by 3 percent. Representatives said the change will allow it to maintain the same taste while making sure there’s “enough Maker’s Mark to go around.” It’s working to expand its distillery and production capacity, too.