Oregon’s skiing industry generated nearly $482 million in economic impact in the 2010-11 season, according to a report from Ski Oregon, an industry organization.
The amount is composed of both direct spending, such as visits to the ski areas, and indirect spending, such as equipment purchases and other goods and services, according to “Oregon Skier Profile and Economic Impact Analysis,” prepared by the University of Oregon’s Community Service Center and ECONorthwest.
The ski industry provided 6,772 full- and part-time jobs, according to the report, for which 874 skiers and snowboarders were surveyed.
Of those surveyed, 62 percent visited Mt. Hood Meadows, making it the most visited ski area, with Mt. Bachelor close behind at 59 percent.
However, Mt. Bachelor received the most votes, 38 percent, for favorite ski destination in Oregon, according to the report. Skiers and snowboarders ranked Mt. Hood Meadows as their second favorite at 25 percent. Timberline came in third, with 15 percent, and Hoodoo fourth, at 11 percent.