Didn’t anyone learn from Oprah?
Launching a network isn’t as easy at it looks, even with a built-in, devoted fan base. But a slew of television executives are taking a chance anyway, starting up new channels in today’s fractured media landscape and looking to capture some elusive pockets of viewers, from upscale men to those mischievous millennials. A primer on this season’s newest channels:
Owner: NBCUniversal and Hearst Magazines
Availability: 75 million homes
Launch date: Sept. 23
Target audience: Upscale men, ages 18 to 49
Sample shows: Reality shows “Knife Fight,” “Brew Dogs” (Sept. 24); “The Getaway” (Sept. 25)
Why it exists: To cater to the under-appreciated “upscale men” demographic, of course.
What to expect: A channel that, in its own words, “champions the pursuit of a well-played life” and, taking after its men’s magazine namesake, is the “definitive network for the modern, multifaceted man.” So, all you multifaceted guys out there, get ready for lots of reality shows about travel, food and high-tech gadgets. For example, gritty cooking competition “Knife Fight,” hosted by former “Top Chef” winner Ilan Hall, challenges chefs to create meals at a fancy Los Angeles restaurant. Meanwhile, “The Getaway” flies NBC stars (Joel McHale, Aziz Ansari) around the world to party on the network’s dime.
Owner: Fox Networks Group
Replaces: Fox Soccer Channel
Availability: 72 million homes
Launched: Sept. 2
Target audience: Young adults, ages 18 to 34
Sample shows: Comedies “It’s Always Sunny in Philadelphia,” “The League” (Wednesdays); “Totally Biased With W. Kamau Bell” (nightly)
Why it exists: Advertisers always want to reach young viewers. Those young viewers almost always lack the attention span to watch TV. Kids these days! Sister network FX wasn’t quite doing the trick, but the network hopes that luring 18-to-34-year olds with their favorite FX programming (“Sunny,” “League,” etc.) will motivate them to stick around.
What to expect: Comedies, mostly; that highbrow FX is keeping the dramas. While the early days of FXX will feature lots of acquired series and movies, the network will eventually expand to more serious fare. In the meantime, enjoy reruns of shows such as “Parks and Recreation,” “Arrested Development” and “How I Met Your Mother.”
Owner: Participant Media, an independent film company
Replaces: Documentary Channel
Availability: 40 million homes
Launched: Aug. 1
Target audience: Millennials, ages 18 to 34
Sample shows: Docu-series “Jersey Strong” (Saturdays); comedy “Please Like Me”; docu-talk show “Raising McCain” (Saturdays)
Why it exists: Millennials. Nobody knows what they want, but now there’s an entire channel that will try to figure it out. One thing we’re pretty sure they don’t like is watching traditional TV, so the network offers a live-streaming app for mobile devices.
What to expect: A little bit of everything, such as “Please Like Me,” a comedy about the awkward life of 25-year-old Australian comedian Josh Thomas. Plus, John McCain’s daughter, headline-maker Meghan McCain, who debuted her docu-talk show with a segment on the end of privacy in modern times. Families from Newark are explored in “Jersey Strong,” while the channel hypes Joseph Gordon-Levitt’s “Hit RECord On TV!” variety show, launching in January.
Al Jazeera America
Owner: Al Jazeera Media Network in Qatar
Replaces: Current TV
Availability: 40 million homes
Launched: Aug. 20
Target audience: Anyone who watches the news
Sample shows: Prime-time nightly lineup of news programs “America Tonight,” “Consider This”; financial series “Real Money With Ali Velshi”
Why it exists: Flagship channel Al Jazeera, headquartered in Qatar, has been trying for years to expand its audience stateside, launching the international Al Jazeera English back in 2006, but never had much luck with the American viewing public. So it decided to start a U.S.-based network of its own, focusing on domestic news.
What to expect: Standard cable news programs starring heavily credentialed reporters from rival channels; the network has repeatedly stated the goal of being a more serious, in-depth destination for unbiased news. Big names from other cable news networks (Soledad O’Brien, Ali Velshi) have joined the ranks, while technology-heavy show “The Stream” will feature journalists Lisa Fletcher and Wajahat Ali interacting with guests via Twitter and Skype.