Work on hip-hop video about Bend continues

Video: See the first segment of “Beer, Rec & Tech”

By Rachael Rees / The Bulletin

Published Jun 28, 2014 at 12:01AM

Despite the skepticism Scott Elnes received in October from economic development and Bend city officials, he has completed the first phase of “Beer, Rec & Tech” — a humorous music video about Bend and its assets that he hopes will go viral.

“I had to do a lot of soul searching about the project when it very unexpectedly blew up in my face,” said Elnes, production manager for Flick Five Films in Bend. “I started this with the absolute best of intentions, and that has never changed.”

With his video, Elnes said, he’s trying to help guide the discussion about the future of Bend and Central Oregon. He moved to Bend for the beer and the recreation, but he thinks the area’s tech industry needs to be fostered.

Since February 2013, Elnes has been working on the video, a hip-hop spoof, and plans on resuming production in August. He would like to release the video by the end of September, when students come back to school.

The first, nearly two-minute segment of the film highlights Bend’s craft beer scene and features Worthy Brewing Co., the Cycle Pub, the Les Schwab Amphitheater, Mt. Bachelor ski area and FoundersPad, the tech startup incubator.

Elnes expects the video to cost about $50,000. He said Mt. Bachelor is the first of what he hopes will be many financial sponsors. He is funding the remainder of the project, he said.

Drew Jackson, marketing and communications manager at Mt. Bachelor, confirmed the company has sponsored the video, but said he couldn’t provide further comment.

Elnes said he couldn’t disclose how much Mt. Bachelor contributed to the project.

“They came through at a time when I was questioning whether or not this would be the right thing to do,” he said. “It gave us some higher credibility and support for the vision.”

Ted Howe, owner of Cascade Cottons on Northwest Wall Street, provided clothing for the video. He said his goal was to help promote and give positive exposure to Central Oregon.

“It’s nice to change it up from your typical promotional work,” he said.

Noelle Fredland, marketing director for the Old Mill District, said the Old Mill was not contacted in advance about the filming at the amphitheater and has not committed to being a sponsor.

“I was aware that Flick Five Films was moving forward with the concept,” she said. “However, I was surprised to see that our private property was featured in the first segment of the video.”

Elnes said he plans to ask for permission from the Old Mill before the final version of the video is released.

He hopes the music video will reach 500,000 hits, but his mission goes beyond that.

“My more direct goal is does this video work for the community? Is it going to be that thing that draws that 25-year-old prodigy that knows how to program code to move to Bend?”

—Reporter: 541-617-7818, rrees@bendbulletin.com