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Archive Home > 2012 > December > 23 > Retailers test new formats during holidays

Retailers test new formats during holidays

By Lorraine Mirabella / The Bulletin
December 23, 2012

At GameStop Kids, shoppers might find plush “Super Mario" book bags and “Angry Birds" hats mixed in with the “Lego Star Wars" and other kid-friendly video games, a mix meant to attract both serious “gamers" as well as those who have never played but want some gift-giving....

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