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Archive Home > 2012 > December > 08 > Israeli business takes on soda giants

Israeli business takes on soda giants

By The Associated Press / The Bulletin
December 8, 2012

JERUSALEM — An Israeli maker of home soda machines hopes to make a splash in the U.S. soft drink market through a global advertising campaign it will launch during Super Bowl XLVII.

For SodaStream, the advertising push marks a bold — and risky — bet on tapping into the tastes of the world’s....

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