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Archive Home > 2012 > December > 07 > Retailers’ new strategy: Keep shoppers entertained

Retailers’ new strategy: Keep shoppers entertained

By Joyce Smith / The Bulletin
December 7, 2012

Just putting a price on a product and sticking it on a shelf is so old school.

And with consumers buying more each year online, brick-and-mortar retailers are working harder to add entertainment to their mix — from American Girl’s scavenger hunts to the Art of Shaving’s product....

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