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Archive Home > 2012 > November > 29 > Asthma drug boomed despite risks and red flags

Asthma drug boomed despite risks and red flags

By John Fauber / The Bulletin
November 29, 2012

MILWAUKEE — The 2001 product launch of the asthma drug Advair was a lavish, Las Vegas affair.

Using images of a slot machine, top GlaxoSmithKline executives took the stage in front of thousands of assembled sales reps. “There are people in this room who are going to make an ungodly sum of money....

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