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Archive Home > 2012 > October > 14 > How the campaigns get you to vote: They know you, intimately

How the campaigns get you to vote: They know you, intimately

By Charles Duhigg / The Bulletin
October 14, 2012

Strategists affiliated with the campaigns of President Barack Obama and Mitt Romney say they have access to information about the personal lives of voters at a scale never before imagined.

And they are using that data to try to influence voting habits — in effect, to train voters to go the polls....

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