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Archive Home > 2012 > October > 11 > Pizza joints are Going upper crust

Pizza joints are Going upper crust

• Sbarro and other chains hope to elevate peoples’ perceptions by offering a better product

By Stephanie Strom / The Bulletin
October 11, 2012

The pizza wars may be just beginning.

Executives at Sbarro, the chain ubiquitous at shopping malls and airports, hope to elevate their restaurants in consumers’ minds with a better quality of pizza.

Aided by some technological changes, the company will return to making tomato sauce fresh and....

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