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Archive Home > 2012 > September > 27 > Channeling fast food

Channeling fast food

• McDonald’s launches in-restaurant television network to connect with patrons

By Lynn Elber / The Bulletin
September 27, 2012

LOS ANGELES — The question of the moment at 700 pioneering McDonald’s restaurants: You want TV with those fries?

Not just any television, but the custom-made M Channel, formulated and tested with the same attention to detail that made Big Macs and Chicken McNuggets cultural icons.

The channel’s....

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