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Archive Home > 2012 > August > 02 > NBC expecting to break even covering Olympics

NBC expecting to break even covering Olympics

By Peter Svensson / The Bulletin
August 2, 2012

NEW YORK — Viewer excitement about the Olympics is translating into gold for NBC: The broadcaster now expects to break even on the London Games rather than take a loss.

“We are way ahead of where we thought we’d be," NBCUniversal CEO Steve Burke said....

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