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Archive Home > 2012 > June > 20 > Too good to be true?

Too good to be true?

Buyer beware: That glowing online review may be a fake

By Heidi Hagemeier / The Bulletin
June 20, 2012

More and more, experts warn that those helpful fellow customers writing online reviews are quite possibly fibbers and profiteers in disguise.

Consumers increasingly look to websites for unbiased feedback on everything from hotels to goods to services. The currency of these reviews has in turn....

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