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Archive Home > 2011 > June > 18 > Internet firms using unusual accounting

Internet firms using unusual accounting

By Michael J. De La Merced / The Bulletin
June 18, 2011

More than a decade ago, Internet companies promoted new ways to measure their business performance, introducing concepts like “eyeballs” and “mindshare” to investors.

Now the latest Internet startups are adding their own particular yardsticks to the valuation vocabulary.

Try ACSOI — a metric so....

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