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Archive Home > 2011 > March > 01 > Online publishers taking charge of ad sales

Online publishers taking charge of ad sales

By Tanzina Vega / The Bulletin
March 1, 2011

Online publishers, who have long been dismayed with the revenue from some of their advertising, are increasingly taking matters into their own hands.

In the past month, CBS Interactive and Forbes.com have created their own ad exchanges to directly sell the lower-priced ads called remnants that....

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