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Archive Home > 2010 > March > 20 > Wal-Mart inks deal with DreamWorks

Wal-Mart inks deal with DreamWorks


March 20, 2010

NEW YORK — In a move that may rewrite the playbook for distributing and promoting film-related products, retail goliath Wal-Mart Stores Inc. is assuming exclusive rights to sell toys and other gear for DreamWorks Animation SKG Inc.’s upcoming release, “How to Train Your Dragon,” at its 3,600....

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