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Archive Home > 2010 > March > 19 > Universal to test lower price on CDs

Universal to test lower price on CDs


March 19, 2010

Universal Music Group, the world’s largest music company, announced plans Thursday to broadly test whether lower prices — $10 or less — on new CDs will attract consumers who have cut back on buying CDs in recent years. The trial, which is to start in the next few months, will include a random....

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