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Archive Home > 2010 > March > 16 > Tuning in to small cities’ radio-listening habits

Tuning in to small cities’ radio-listening habits

By Andrew Moore / The Bulletin
March 16, 2010

Eastlan Ratings walks among giants.

The company, which is run out of president and CEO Mike Gould’s home outside Sisters, has two competitors: Arbitron Inc. and The Nielsen Co.

But where the giants do battle in the nation’s major metropolitan areas measuring radio listening....

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