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Archive Home > 2010 > February > 22 > Apple wants to see 99-cent TV shows

Apple wants to see 99-cent TV shows

But networks are wary of plan to cut costs of more episodes on iTunes

By Brian Stelter / The Bulletin
February 22, 2010

If Apple cut the price of each TV episode in half — to 99 cents, from $1.99 — would sales on iTunes increase enough to offset the price drop?

Experiments are under way to find out, and the head of the nation’s No. 1 television network, CBS, indicated last week that some shows, at least, would be....

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