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Archive Home > 2010 > February > 10 > Daring to change ‘the Warner way'

Daring to change ‘the Warner way'

Movie studio's new executive team is toying with tried-and-true methods

By Brooks Barnes • New York Times News Service / The Bulletin
February 10, 2010

LOS ANGELES — Jeff Robinov, president of the Warner Brothers Pictures Group, arrived at the fashionable Tower Bar here on a recent weekend. Other members of Hollywood's A-list were quickly ushered to tables in the dining room, but Robinov had to wait — and wait. He finally ordered off the bar....

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