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Archive Home > 2010 > February > 08 > Losing luster, even in Toyota, Japan

Losing luster, even in Toyota, Japan

By Jay Alabaster / The Bulletin
February 8, 2010

TOYOTA, Japan — Even in its hometown, the great automaker has lost some of its mystique.

Rising out of the barren winter rice fields of central Japan, this city of 400,000 people is probably the most Toyota-friendly place on the planet. Renamed after the company 51 years ago, it hosts the....

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