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Published daily in Bend, Oregon, by Western Communications, Inc. Copyright 2007.
By Ben Fritz / The Bulletin
November 19, 2009
LOS ANGELES — Signaling that marketing and international expansion will be critical to its future in an increasingly competitive landscape, DirecTV on Wednesday selected a top PepsiCo executive with no experience in television as its chief.
Michael White, president of PepsiCo’s international....
