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Published daily in Bend, Oregon, by Western Communications, Inc. Copyright 2007.
By Brooks Barnes / The Bulletin
November 5, 2009
LOS ANGELES — For decades, the Walt Disney Co. has largely kept Mickey Mouse frozen under glass, fearful that even the tiniest tinkering might tarnish the brand and upend his $5 billion or so in annual merchandise sales. One false move, and Disney could have New Coke on its hands.
Now, however,....
