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Archive Home > 2009 > October > 01 > WHERE PLOTS MEET PRODUCTS

WHERE PLOTS MEET PRODUCTS

Marketing trend in ‘dramatized ads’ blurs line between television shows and advertisements

By Ryan Nakashima and Deborah Yao / The Bulletin
October 1, 2009

In television's latest quest to discourage viewers from skipping ads, actors from NBC and ABC shows are appearing in character in commercials to interact with products in parallel story lines.

This new kind of commercial further blurs the line between program and advertisement and comes as....

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