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Archive Home > 2009 > September > 13 > Recession forcing retailers to think small

Recession forcing retailers to think small

By Anne d’Innocenzio / The Bulletin
September 13, 2009

NEW YORK — This recession and Americans’ retreat into thriftiness are teaching retailers a new lesson: How to survive when consumers are focused on “needs” rather than “wants.”

For years, shoppers splurged on everything from $5 lattes to $200 jeans, and retailers responded by opening more stores....

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