Beyond the brink, beyond the brick

Five years after a near-death experience, Lego has emerged as an unlikely winner in an industry threatened by digital diversions — with help from Hollywood.

By Nelson D. Schwartz • New York Times News Service / The Bulletin
September 13, 2009

BILLUND, Denmark —

From the outside, there is nothing playful about the drab, two-story Lego Idea House here, where designers gather in whitewashed rooms to dream up new toys. But upstairs, behind a series of locked doors accessible only to employees with special passes, is a chamber that might....

Read complete article