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Archive Home > 2009 > September > 12 > Ads aimed at bringing Catholics back to church

Ads aimed at bringing Catholics back to church

By Duke Helfand / The Bulletin
September 12, 2009

The Roman Catholic Diocese of Sacramento, Calif., is home to nearly 1 million Catholics. On a typical Sunday, less than 137,000 can be found in church.

Now, using a strategy straight from the secular playbook, its leaders hope to lure back those who have drifted.

The diocese and nearly a dozen....

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