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Archive Home > 2009 > September > 08 > Is frugality the new normal?

Is frugality the new normal?

Even after recession ends, Americans will spend at only 86% of pre-downturn levels, analysts say

By Ashley M. Heher / The Bulletin
September 8, 2009

CHICAGO — A year after “shop 'til you drop” stopped, the nation fixates on this question: Will consumer spending ever return to pre-recession levels?

Increasingly, the answer appears to be no. Belt-tightening in bad times is normal. And after every other recession since World War II,....

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