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Archive Home > 2009 > September > 02 > How one drugmaker made a hit pill from a medicinal afterthought

How one drugmaker made a hit pill from a medicinal afterthought

Document sheds light on questionable marketing practices for antidepressant

By Gardiner Harris / The Bulletin
September 2, 2009

The pharmaceutical industry has developed thousands of medicines that have saved millions of lives, but it has also used its marketing muscle to successfully peddle expensive pills that are no more effective than older drugs sold at a fraction of the cost.

No drug better demonstrates the....

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