Have you seen this product? Milk carton advertising aims to build strong brands

With 20 gallons per person per year in the U.S., companies hope to reach the masses

By Philip Gray / The Bulletin
August 30, 2009

Hoping to reach children at school and shoppers at the store, a growing number of national brands are turning to an old medium: milk cartons.

The ads on the smallest cartons, the half-pints that are distributed through school lunch programs, are aimed at children. Larger containers, like gallon....

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