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Archive Home > 2009 > August > 20 > Campus tours change direction

Campus tours change direction

By having guides turn around and ditch statistics in favor of personal anecdotes, colleges are hoping to better connect with – and lure – prospective students

By Jacques Steinberg / The Bulletin
August 20, 2009

CONWAY, Ark. " For as long as high school seniors have been visiting colleges, it seems, there have been tour guides walking backward in front of them, breathlessly reciting statistics from a script while, hopefully, avoiding tree roots and other hazards.

Not so at Hendrix College, a....

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