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Archive Home > 2009 > August > 05 > RadioShack to launch rebranding effort

RadioShack to launch rebranding effort


August 5, 2009

DALLAS " RadioShack is trying to turn up the volume on its image by turning off the "Radio" and calling itself "The Shack." Not to be confused with the Shaq who's famous in basketball circles, The Shack apparently is a nickname that employees, customers and investors....

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