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Archive Home > 2009 > July > 31 > For Honda, going its own way from the get-go has paid off

For Honda, going its own way from the get-go has paid off

Founder’s rebellious streak helped company become a symbol of reliable products at unpretentious prices

By John Pearley Huffman / The Bulletin
July 31, 2009

After 50 years in the United States, the Honda name has blended into the culture alongside Sony, Nestle and Adidas, another foreign brand now embraced as a reliable provider of high-quality, well-conceived products. That is a noteworthy achievement for a company that made its name selling a puny....

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