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Archive Home > 2009 > July > 25 > A simple message to capture fire’s complexity: only Smokey

A simple message to capture fire’s complexity: only Smokey

65-year-old spokesbear has his fans, critics

By Mike Anton / The Bulletin
July 25, 2009

He’s a war hero who became a media mogul, celebrity pitchman, pop icon and philanthropist. He’s so famous he was given his own ZIP code, 20252, to handle the fan mail. He is 65 years old but has no intention of retiring. In fact he looks fitter than ever.

Working outdoors....

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