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Archive Home > 2009 > July > 24 > Designing the driver before the car

Designing the driver before the car

By Phil Patton / The Bulletin
July 24, 2009

Antonella is an attractive 28-year-old woman who lives in Rome. Her life is focused on friends and fun, clubbing and parties.

She is also completely imaginary.

But her influence is definitely real. It is evident in the design of the Ford Fiesta, on sale in Europe now and arriving in the United....

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