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Archive Home > 2009 > July > 12 > Signs of bottoming in global ad spending

Signs of bottoming in global ad spending


July 12, 2009

A key advertising forecaster says that global ad spending shows signs of reaching bottom as some sectors held up better than expected during the second quarter. Although ZenithOptimedia, a unit of French advertising conglomerate Publicis Groupe, slashed its 2009 spending estimate for a second....

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